Take a better look at all you aim for, with the worlds smallest digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS, a clear retractable OLED Tru-Finder, and other features to extend full-scale shooting capabilities. The new Sony HX90 - its absolutely brilliant from every perspective.
Go farther, closer and wider
The ZEISS Vario-Sonnar T* 30x optical zoom lens extends a legacy of high-precision optics to capture clear, sharp, undegraded images throughout a 24-720mm range.
Renowned ZEISS optics
Legendary ZEISS quality delivers brilliant sharpness, rich contrast and minimal distortion.
Exmor R CMOS sensor
A back-illuminated Exmor R CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot.
BIONZ X image processing engine
Now reproducing more realistic detail and colour in images with less diffraction and noise.
Command With Confidence
Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera.
Firm your grip and gain control
Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the durable grip fits comfortably in your hand for optimal stability.
Set as you like
Seven customisable buttons/keys include the Function button that can be assigned up to 12 frequently used functions, and six buttons/keys that can be assigned one function each.